Digital Transformation—it’s time to talk about the elephant in the room
Over the 20 years Prosci has been conducting the Change Management Best Practices research, sponsorship has been ranked the #1 contributor to the success and failure of initiatives. Which makes it surprising that in a recent article, “Digital Transformation Is Not About Technology”, the Harvard Business Review (HBR) avoided the elephant in the room. This is despite reporting that for every $1.3T invested in digital technology $900B is wasted.
So let’s talk about that elephant…
